Dr Anatoly Kharkhurin joined HSE University in 2019 as an Associate Professor at the Faculty of Social Sciences. He received his PhD in Experimental Psychology from the City University of New York and taught in the United States and the United Arab Emirates. This academic year he is teaching Psychology of Thinking and Reasoning and Psycholinguistics. Dr Kharkhurin shared with The HSE Look his perspective on the prospects for the digital transformation of social communication.